Our Story

TOKORU was started in 2019 on a mission to bring together design-led simplicity with conscious consumerism. Inspired by the Japanese word ‘tokoro’ meaning simply ‘place’ or 'space within the context of things around it', TOKORU is an eco-store for everyday essentials with a new perspective on conscious living.



Our inspiration began with a frustration as a consumer. Whilst searching for eco-friendly, sustainable, non-toxic, natural and organic products - we found a problem. It was almost impossible to find these things easily without a significant amount of research and many existing eco-stores were often esoteric and aimed at very niche audiences with limited design-led thinking (high quality products meshed with a sustainable mind-set). We aim to broaden that audience, taking conscious consumerism into the mainstream and building products that encourage an active lifestyle.



So we took matters into our own hands, sourcing our own design-led sustainable products and the seeds of TOKORU were born. From a place of authenticity and sincerity, we're striving to empower conscious and active living starting with tokoru.co.uk and one day hopefully some physical stores. We've done the checking for you, so you know exactly what you're buying is design-led, simple and sustainable. Full, upfront transparency of products. As far as we know, we’re the only UK eco-store that blends conscious, sustainable products with thoughtful design and brand curation focusing on quality alongside ethics.



Reflecting these sensibilities, all of our products our hand-packaged in our studio from 100% zero waste and recyclable packaging. We don’t use plastic bubble wrap and we’re constantly seeking new ways to reduce our environmental impact. We encourage you to do the same.


Thanks for being part of our journey and welcome to the good vibe tribe.




James (Founder of TOKORU)