TOKORU was started in 2019 on a mission to bring together design-led simplicity with conscious consumerism. Inspired by the Japanese word ‘tokoro’ meaning ‘place’ or 'space within the context of things around it', TOKORU is an eco-store for everyday essentials with a new perspective on conscious living.



Our inspiration began with a frustration as a consumer. Whilst searching for eco-friendly, sustainable, plastic-free, recycled, non-toxic, natural, vegan or organic products - we found a problem. It was almost impossible to find these things easily without a significant amount of effort (meaning most people wouldn't do it) and many existing eco-stores were often esoteric and aimed at very niche audiences with limited design-led thinking (high quality products meshed with a sustainable mind-set). We aim to broaden that audience, taking conscious consumerism into the mainstream whilst also promoting products that encourage an active and healthy lifestyle.



So we took matters into our own hands, sourcing our own design-led sustainable products and the seeds of TOKORU were born. From a place of authenticity and sincerity, we're striving to empower conscious and active living starting with tokoru.co.uk and one day hopefully some physical stores. We've done the checking for you, so you know exactly what you're buying is design-led, simple and sustainable. Full, upfront transparency of products. As far as we know, we’re the only UK eco-store that blends conscious, sustainable products with thoughtful design and product quality.



Reflecting these sensibilities, all of our products are thought up in our London studio and hand-packaged in our studio in Sussex from 100% zero waste and recyclable packaging. We don’t use plastic bubble wrap or any other nasties and we’re constantly seeking new ways to reduce our environmental impact. We encourage you to do the same.


We're a small brand but we've got a big message to get out there, so thanks for being part of that. It means a lot to our carefully chosen team of thinkers, innovators and creators. We hope you enjoy our store, but more importantly, we hope you enjoy the journey. Welcome to the good vibe tribe.



(Founder of TOKORU)